Multiply Your Return on Every Marketing Dollar With Audience Insights
Turn deep data into dollars with a done-for-you Audience Insights Database and high-converting messaging built straight from your data.
100s of happy clients & students served
Trusted By Industry Greats
“Markedly improved results”
“Sue’s helped my clients achieve markedly improved results with their Facebook ads. With her invaluable insight, she effortlessly eliminates all guesswork for our clients. My experience working with Sue has been nothing short of incredible.”
“Her email sequences were fantastic.”
“Her email sequences were fantastic. The copy was engaging, on-brand, and perfectly aligned with our audience. She anticipated our needs & execute flawlessly with minimal back-and-forth.”
“Truly the BEST in the business”
“Sue's copy brain is truly the BEST in the business, blending creativity with scientific insights. The impact of her work is evident in the phenomenal feedback we consistently receive, highlighting the difference she has made in our clients' journeys.”
My Process
How I Keep Your Sales From Flatlining
My three-step process turns customer insights into persuasive messaging that stands out, sparks desire and drives action
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Discover What Drives Your Buyers To Act
I uncover your customers' own words, biggest frustrations, desired outcomes, and buying triggers to reveal what matters most and what moves them to act.
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Turn Customer Insights into Copy that Converts
No algorithms. No Jargon. Just the raw, unscripted voice your audience responds to.
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Test & Refine For Better Results
Ongoing support to keep your copy sharp, relevant, and high-converting.
In Other Words...
"Sue's copy is incredible, and so is her process"
- Kristin Ingram, Founder of Bookkeeper Training School
Meet Sue Howard, Strategist & Copywriter
With a background leading technical teams at industry giants like Nike, Cole Haan, and Oracle, Sue brings an analytical mindset to marketing strategy and conversion copywriting.
She combines behavioral insights with Voice of Customer research to uncover what drives buyers to act.
Today, she helps expert-led businesses communicate their value, and create marketing that resonates and converts.
Trusted by 100s of clients & students, including
- Powerplay Media
- Clini-Coach Academy
- Julie Chenell
- Queen of Evergreen
- Strong Brand Social Club
- Bookkeeper Training School
Personality Profile
Kolbe: 7444 MBTI: INFJ Enneagram: 5w6
Wealth Dynamics:
Mechanic, Creator/Lord
FAQ
Questions About Working With Sue
What does VoC Marketing do?
VoC Marketing helps clinician-led and expert-led brands get more from every marketing dollar. Sue Howard researches how your buyers describe their problems and goals in their own words, organizes that research into an Audience Insights Database, and turns it into messaging and copy for your sales pages, emails, ads, and social content that sells your premium programs.
What is voice of customer (VoC) research?
Voice of customer research is the process of collecting your customers' own words about their frustrations, desired outcomes, and buying triggers, from sources like reviews, surveys, sales calls, and comments. Using their exact language in your marketing helps buyers feel understood, which makes your copy more persuasive than words a marketer invents.
What is an Audience Insights Database?
An Audience Insights Database is a done-for-you library of your audience's real language, organized by their pains, desired outcomes, objections, and buying triggers. It becomes the source for all of your messaging, so you, your team, and your AI tools can write copy that sounds like your buyers instead of like a marketer.
Who does Sue Howard work with?
Sue works with clinician-led and expert-led brands that sell premium programs, such as coaching programs, courses, and memberships. Clients and students include Powerplay Media, Clini-Coach Academy, Julie Chenell, Queen of Evergreen, Strong Brand Social Club, and Bookkeeper Training School.
How is this different from using AI to write my copy?
AI can only work from what you give it. Without real customer language, it writes generic copy that sounds like everyone else. Voice of customer research gives you the raw, unscripted words your buyers use, so your copy connects with the people you want to reach, whether Sue, your team, or an AI tool writes it.
How does working with Sue work?
There are three steps. First, Sue discovers what drives your buyers to act by uncovering their own words, biggest frustrations, desired outcomes, and buying triggers. Second, she turns those insights into copy that converts. Third, she tests and refines it with ongoing support to keep your copy sharp, relevant, and high-converting.
What is Sue Howard's background?
Sue led technical teams at Nike, Cole Haan, and Oracle before moving into marketing, and she spent years as a marketing coach for clinicians inside Clini-Coach Academy. She combines behavioral insights with voice of customer research, and she has served hundreds of clients and students.
How do I get started?
Click “Request Your Discovery Call,” share your name and email, and answer a few quick questions about your business. Your answers help make the call about your goals and whether working together is a good fit.
"Sue is the hidden gem clients want to keep secret. She's the secret sauce behind some of the top names in the industry."- Helen Henley, ICF PCC Mentor & Coach
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