The VoC Marketing List

Get My Working Notes on Copy That Sells

Practical ideas on customer research, conversion copy, and email campaigns that turn more of your marketing investment into revenue.

What you’ll get

  • New working notes on customer research, conversion copy, and email campaigns when I publish them.
  • Real buyer language from my voice of customer research, and what it means for your copy.
  • Frameworks you can use on your own sales pages and emails the same day.
  • First word when I open spots to work with me.

Latest note

21 Buyer Motivations and How to Write High-Ticket Sales Copy for Each
High-ticket buyers ask two questions: is the result worth it, and will I actually follow through?

See all posts →

Sue Howard

I’m Sue Howard, a strategist and copywriter who builds Audience Insights Databases and conversion copy for expert-led businesses.

No spam. Unsubscribe anytime. See the privacy policy.

Discovery call

Let’s see if we’re a fit.

Share your name and email, then answer a few quick questions about your business so we can make the most of our call.

I’ll never share your email. You can unsubscribe anytime.